Miller Roof & Exteriors
Most roofing companies sound exactly the same. Miller Roof & Exteriors didn’t want to be “most roofing companies.” I built thier brand from the ground up — voice, website, social strategy, and content — all designed to make a family-owned Tulsa business feel like the obvious choice in a crowded market.
WEBSITE
Full site build: layout, copy, and conversion strategy. Every page was written to move a homeowner from “just browsing” to “let’s get a quote with clear messaging, a voice that feels trustworthy without being stiff, and CTAs placed where decisions actually happen.
Social Media
This brand offers all the educational and informational content you expect from a roofing company, but we've added a touch of Oklahoma-friendly flair. Humor, engagement posts, and family-friendly fun helped the feed stand out while still building trust and keeping things functional. Everything here was designed to feel human, local, and worth the scroll-stop.
Blogs
Oklahoma Roof Guide: What to Look for After a Storm
For Miller Roof & Exteriors, I created a practical, homeowner-friendly guide that walks readers through exactly what to check after Oklahoma’s notorious storms roll through. The blog breaks down early warning signs, subtle damage people often miss, and clear indicators of when it’s time to bring in a professional.
Written in their “Family-owned. Tulsa grown.” voice, the piece blends authority with down-to-earth clarity — giving homeowners confidence in a stressful moment while positioning Miller as the trusted local expert.